Leveraging more than thirty years of combined business, operational, and sales and marketing knowledge, Bedros Keuilian and Steve Hochman have become icons in the health and fitness industry by being innovative and forward-thinking in how they revitalize and transform traditional fitness business models to be more profitable and scalable.
They each developed and grew successful personal training businesses that generated multiple six-figure incomes for themselves. Along the way, they revolutionized how personal trainers sold and marketed their services to clients. They also created and implemented technologies and systems that allowed personal trainers to become more scalable while enhancing their customer relations and customer retention programs.
Recently, they have turned their attention towards transforming a once broken business model into a profitable, scalable and economy proof business.
For nearly thirty years, personal training has stayed the same: one-on-one, 60 minute training sessions which resulted in long working hours, non-scalable, and inevitable burn out of personal trainers.It didn’t take long for Bedros and Steve to realize that the “traditional” way of operating a personal training business was flawed in its current formand was not capable of servicing the growing fitness needs of the masses.In the mid-2000’s, Bedros and Steve observed that the fitness industry began adopting fitness boot camps (group personal training) and offering boot camp workouts began popping-up in local parks throughout cities and towns across America.
While not a perfect business model at the time, this new model proved that the business of personal training could be scalable, leveraged and made affordable for everyday folks – it was no longer a service only available to celebrities and the financially elite.Bedros and Steve evolved the “raw” fitness boot camp model to what many consider “the perfect fitness business” – by creating Fit Body Boot Camp, an indoor fitness boot camp business supported with proven step-by-step operating, marketing, sales, retention, and referral generation systems and programs. Bedros and Steve realized that the business model was so sound, and the need for personal training so great, that they could promote it to the franchise community.
Not only are Fit Body Boot Camp franchise owners empowered with a proven business blueprint, but Bedros and Steve have also crafted what is now known as the “secret sauce” that makes Fit body Boot Camp so unique and so amazing at delivering incredible fitness and fat loss results; the Unstoppable Fitness Formula™.
Always committed to delivering excellence to franchise owners and finding a better way to deliver fitness and fat loss results to the end user, Fit Body Boot Camp continues to be recognized as the leader in the industry as it blazes new trails while revolutionizing the business of fitness.
